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Pakistani Clothes Designers – Sana Safinaz

Sisters-in-laws, best friends and business partners, the designer duo Sana Hashwani and Safinaz Munir have been designing pakistani clothes for over 20 years and today rank amongst the country’s most successful haute-couture brands.

With a reputation built on graceful, elegant and chic styles, their clothing style is a mix of heavily-influenced western design with tradition and caters for the bridal-wear, lawn, evening-wear, stylish chic and pret-a-porter markets.

Collections that make bold statements with their sleek and audacious designs that enhance feminine glamour and beauty will undoubtedly be raising many eyebrows on the domestic front for years to come. Safinaz herself has been quoted as saying ‘The Sana Safinaz woman is confident, aware of her sensuality and not afraid to show it’.

Perhaps the most sobre line is that of Lawn which is most popular amongst the traditional domestic and asian markets. The Sana Safinaz Spring/ Summer lawn 2012-2013 collection for example includes stylish long kurti’s and frocks with churidar trousers and casual shalwars.

Sana Safinaz Lawn Collection 2012
Designed by VUSH, the Sana Safinaz website is sleek, sophisticated and elegant. With its fullscreen option and gentle background rhythms, you could even use it as a trendy wallpaper if you wanted.

The website contains links to their Bridal, Diffusion, Export, Lawn and Pret collections.

Interestingly, the Sana Safinaz label also carries a sophisticated and timeless furniture line. Contemporary style and classy taste make for a harmonious balance between function and chic with their small and highly selective collection of choice pieces.

Sana Safinaz Website
With prices starting from Rs 8000, the label retails from its flagship stores in Karachi and Lahore as well as Melange in Islamabad, Soiree and Designers Lounge in Dubai and Ensemble in Mumbai and New Delhi.

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